When building a business, it is important to build a foundation. Twenty years ago the foundation consisted of flyers on cars and doors, advertisements in newspapers, radio, and possibly tv, and customers spreading the word about this great new business over there. The more potential customers knew about the business, and the more those customer found they needed that business, the stronger the foundation.
This hasn't changed in principal. Advertisements spread the word, customers come and find stuff they need, the business grows. Technology, however, has changed the methods to achieve this goal. Now, the goal is to create and crosslink every social media account out there and then find stuff to write about. Good thing we deal in history. There is always stuff to write about when you are talking about stuff and its history.
This will be a fun ride down the trails of manufacturers and trade agreements. From supply and demand to just plain trying to find the supplies.